YUK – MKT 324 – Services Marketing: Integrating Customer Focus Across the Firm (Access Code Only)
175| Binding | Access Code Only |
|---|---|
| Book Author | Mary Jo Bitner, Valarie Zeithaml |
| Hardcover | Access Code Only |
| ISBN | 9781260564143 |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2024 |
