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YUK – MKT 324 – Services Marketing: Integrating Customer Focus Across the Firm (Access Code Only) Access Code Only
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| Binding | Access Code Only |
|---|---|
| Book Author | Mary Jo Bitner, Valarie Zeithaml |
| Hardcover | Access Code Only |
| ISBN | 9781260564143 |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2024 |
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