YUK – MGT 410- Managing Organizational Change: A Multiple Perspectives Approach (Access Code Only)
175
| ISBN | 9781447099154 |
|---|---|
| Book Author | David Buchanan, Ian Palmer, Richard Dunford |
| Hardcover | Access Code Only |
| Binding | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2022 |
YUK – MGT 429- Employee Training & Development (Access Code Only)
175
| ISBN | 9781447075929 |
|---|---|
| Book Author | Raymond Noe |
| Hardcover | Access Code Only |
| Binding | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2022 |
YUK – MKT 311 – Consumer Behavior: Building Marketing Strategy (Access Code Only)
175
| Binding | Access Code Only |
|---|---|
| Book Author | David Mothersbaugh, Susan Bardi Kleiser |
| Hardcover | Access Code Only |
| ISBN | 9781266826788 |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2024 |
YUK – MKT 318 – International Marketing (Access Code Only)
175
| Binding | Access Code Only |
|---|---|
| Book Author | Bruce Money, Philip Cateora |
| Hardcover | Access Code Only |
| ISBN | 9781266828836 |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2024 |
YUK – MKT 324 – Services Marketing: Integrating Customer Focus Across the Firm (Access Code Only)
175
| Binding | Access Code Only |
|---|---|
| Book Author | Mary Jo Bitner, Valarie Zeithaml |
| Hardcover | Access Code Only |
| ISBN | 9781260564143 |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2024 |
YUK – MKT 411- Marketing Management (Access Code Only)
175
| ISBN | 9781447099338 |
|---|---|
| Hardcover | Access Code Only |
| Book Author | Greg Marshall |
| Binding | Access Code Only |
| Language | English |
| Year Publication | 2025 |
| Publisher | McGraw-Hill |
YUK – MKT201- M: Marketing – (Access Code Only)
175
| ISBN | 9781447098935 |
|---|---|
| Book Author | Dhruv Grewal Professor, Michael Levy |
| Hardcover | Access Code Only |
| Binding | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2025 |
YUK- MKT 326 – Digital Marketing
175
| ISBN | 9781398931121 |
|---|---|
| Book Author | Raj Sachdev |
| Binding | Access Code Only |
| Hardcover | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2025 |
YUK- MKT 414- Advertising and Promotion: An Integrated Marketing Communications Perspective 13 (Access Code Only)
175
| ISBN | 9781398930773 |
|---|---|
| Book Author | George Belch, Michael Belch |
| Hardcover | Access Code Only |
| Binding | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2023 |
