Al Yamamah University Books
YUK – IEG 322 – Introduction to Operations Research (Access Code Only)
175
| Binding | Access Code Only |
|---|---|
| Book Author | Frederick Hillier, Gerald Lieberman |
| Hardcover | Access Code Only |
| ISBN | 9781447085799 |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2024 |
YUK – EMBA – MGT 330- Operations and Supply Chain Management (Access Code Only )
195
| Binding | Access Code Only |
|---|---|
| Book Author | William J Stevenson |
| Hardcover | Access Code Only |
| ISBN | 9781447081296 |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2021 |
YUK- MKT 414- Advertising and Promotion: An Integrated Marketing Communications Perspective 13 (Access Code Only)
175
| ISBN | 9781398930773 |
|---|---|
| Book Author | George Belch, Michael Belch |
| Hardcover | Access Code Only |
| Binding | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2023 |
YUK – MGT 315- Fundamentals of Human Resource Management (Access Code Only)
175
| ISBN | 9781447075936 |
|---|---|
| Book Author | Barry Gerhart, John Hollenbeck, Raymond Noe |
| Hardcover | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2024 |
YUK – MGT 308 -Entrepreneurship: The Art, Science, and Process For Success (Access Code Only)
175
| ISBN | 9781398902053 |
|---|---|
| Book Author | Charles Bamford, Garry Bruton |
| Hardcover | Access Code Only |
| Binding | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2024 |
YUK – MGT 410- Managing Organizational Change: A Multiple Perspectives Approach (Access Code Only)
175
| ISBN | 9781447099154 |
|---|---|
| Book Author | David Buchanan, Ian Palmer, Richard Dunford |
| Hardcover | Access Code Only |
| Binding | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2022 |
YUK – MGT 429- Employee Training & Development (Access Code Only)
175
| ISBN | 9781447075929 |
|---|---|
| Book Author | Raymond Noe |
| Hardcover | Access Code Only |
| Binding | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2022 |
YUK – MKT201- M: Marketing – (Access Code Only)
175
| ISBN | 9781447098935 |
|---|---|
| Book Author | Dhruv Grewal Professor, Michael Levy |
| Hardcover | Access Code Only |
| Binding | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2025 |
YUK – MKT 411- Marketing Management (Access Code Only)
175
| ISBN | 9781447099338 |
|---|---|
| Hardcover | Access Code Only |
| Book Author | Greg Marshall |
| Binding | Access Code Only |
| Language | English |
| Year Publication | 2025 |
| Publisher | McGraw-Hill |
YUK- MKT 326 – Digital Marketing
175
| ISBN | 9781398931121 |
|---|---|
| Book Author | Raj Sachdev |
| Binding | Access Code Only |
| Hardcover | Access Code Only |
| Language | English |
| Publisher | McGraw-Hill |
| Year Publication | 2025 |
